You must already have been wondering about the recent rise of Artificial Intelligence (AI) tools in content writing and localization. True! The world of digital marketing is changing day by day.
The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in 2016.
Artificial Intelligence (AI) already is playing a significant role in the field of content marketing nowadays and is helping us all to automate processes at a time of immense content overload. You’ve probably even read content written by an algorithm without noticing it – did you ever realize that? The rules of content writing, development and marketing change every year and this year calls for automation.
The Future of Natural Language Processing explains that in NLP, machines are taught to read and interpret the text as humans do. NLP is recognized as the “enabler of text analysis and speech-recognition applications.” This human capability for interpreting text comes in handy for analyzing large volumes of text data. NLP is set to capture the voice of the customer. As an example of this use of NLP, think of Google Drive, where users can search for documents via conversational input.
With the exponential growth of multi-channel data like social or mobile data, businesses need solid technologies in place to assess and evaluate customer sentiments. So far, businesses have been happy analyzing customer actions, but in the current competitive climate, that type of customer analytics is outdated.
However, the emergence of automation and AI-driven content marketing platforms have offered B2B businesses a sigh of relief.
AI-Powered Content Writing Platforms
Creating content for your digital marketing campaigns is arguably one of the most challenging tasks. It requires a great deal of understanding of the subject matter, industry dynamics and a flair for articulating one’s thoughts. Most importantly, one needs to be creative enough to deliver content that resonates with the target audience.
All the traits explained above certainly mean one must be a human to perform such creative tasks with success. However, with the radical evolutions in the technology world, today, there are many AI-powered NLG platforms that are threatening to take over the human writers.
Here are some content writing platforms that thrive on machine learning to deliver targeted content for your digital marketing campaigns.
Quill: Developed by Narrative Science, Quill is an advanced natural language generation (NLG) platform to create meaningful content from data.
Wordsmith: Like Quill, Wordsmith also translates data into text its sophisticated NLG platform.
Articoolo: Driven by an AI-powered algorithm, Articoolo promises to simulate human writers and delivers unique articles on a given topic and word count specifications.
WordAI: WordAI is designed to help you spin articles on demand. If you’re planning rewrite any existing articles on the web, without running into duplicate content issues, this tool promises to do the job for you.
According to many market statistics, data volume is doubling every two years, but in future this time span may get further reduced. The vast portion of this data (about 79 percent) is text data. Natural Language Processing (NLP) is the sub-branch of Data Science that attempts to extract insights from “text.” Thus, NLP is assuming an important role in Data Science. Industry experts have predicted that the demand for NLP experts will grow exponentially in the near future.